While all industries have a unique set of business requirements, the basic underlying principles of a well-run company do not change. Syrock helps you to develop your business process, your people and the supporting technologies, while defining how these business components should work together from vision through execution. Our team has more than 30 years of evaluation and implementation experience across various industries.

Syrock business process improvement

Business Process Improvement & Operational Efficiency

  • Analyze manual processes to determine if they can be automated to improve operational effectiveness and increase overall efficiencies
  • Evaluate all systems and processes that are capturing and storing data including spreadsheets and databases to identify core business functions
  • Recommend and implement solutions to provide valuable insight and metrics into operational effectiveness
  • Conduct GAP Analysis to define actual performance versus potential performance
  • Assess personnel to ensure the company is maximizing value from their strengths and is minimizing or improving upon their weaknesses

Strategic Software & Information Technology Requirements

  • Clearly define business requirements before evaluating or purchasing any new software
  • Evaluate software products to ensure current and future strategies and goals are met
  • Assist in partner selection, procurement, product integration and configuration planning
  • Develop and provide a company-wide communication plan for process and software implementation
  • Develop processes and templates for proposal generation
  • Ensure technology remains cost effective, meets objectives and is not at end-of-life
  • Formalize management alignment and buy-in on the overall IT strategy
  • Implement project management best practices throughout all key technology initiatives
Syrock software and information technology
Syrock sales and marketing

Sales & Marketing Strategy

  • Define the correct mix of sales roles comprised of outside sales, customer retention, inside sales, sales support and lead generation
  • Assess and create compensation packages to attract and retain top talent
  • Ensure sales incentives are realistic and create revenue/margin goals for each sales role
  • Create revenue and margin goals for each role
  • Develop processes and templates for proposal generation
  • Ensure the sales funnel reflects the steps in the sales process including defining, documenting and managing to sales pipeline stages based on objective and measurable evaluation criteria
  • Analyze all marketing outlets including print, public relations, content creation, search engine optimization and social media
  • Evaluate campaign ROI measurements in marketing automation efforts

Ready to do more
with less waste and less effort?

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